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Quelles sont ses objectifs et quelle est son importance. Lessentiel du plan marketing operationnel librairie eyrolles. Management scholar ck prahalad popularised the idea of this demographic as a profitable consumer base in his 2004 book the fortune at the bottom of the pyramid, written. The beauty of target marketing is that aiming your marketing efforts at specific groups of consumers makes the promotion, pricing, and distribution of your products andor services easier and more cost effective and provides a focus to all of your marketing activities.
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